SEO & AEO for the new era of search.
Search has evolved. Your SEO should too.
As your Search Sleuth, I help you stand out and stay visible across Google, AI Overviews, generative platforms and the fast-changing spaces where audiences now search for answers.
With a deep understanding of AI search and traditional SEO, I combine technical precision with strategic thinking—continuously learning, testing and adapting to keep you ahead of the curve.
Extensive experience as an SEO Lead for in-house teams and award-winning agencies has shaped my unique approach: grounded in deep research, audience insight and strategies aligned with business goals.
Show up in the right places with Search Everywhere Optimisation.
The way people search has changed. They’re not just typing keywords into a search bar anymore. They’re asking questions using voice search, scanning AI-generated summaries and turning to tools like ChatGPT for answers.
If you’re not appearing in those spaces, you’re missing valuable opportunities to connect.
Search Everywhere Optimisation ensures you’re visible where your audience goes to find information.
Think of it as SEO + AEO (Answer Engine Optimisation). AEO focuses on structuring your content so AI systems can easily understand, extract and surface it in answers to real user questions.
That includes visibility across:
Google Search (still essential)
AI Overviews and AI Mode
Zero-click results
Generative platforms like ChatGPT and Gemini
Forums such as Reddit, Whirlpool and Quora
I help position your brand to be found in the right place, at the right time.
Why work with me?
Hands-on strategy
You get senior-level thinking, not cookie-cutter SEO. I develop custom SEO and AEO (also known as AIO or GEO) strategies backed by data, your goals and an up-to-the-minute understanding of how search is evolving.
Built for the future of search
I optimise for where your audience is today and where they’ll be tomorrow. From structured content and schema to AI-friendly copy and technical fixes, I build for long-term visibility across search and generative platforms.
Experienced Search Sleuth
With deep experience across global agencies and in-house teams, I’ve worked with clients across healthcare, NDIS, government, building, HR, investment and more.
Tools and thinking
But tools alone don’t get results—insight and application do. I translate data into clear actions that improve visibility and deliver measurable impact.
No fluff. No jargon.
Expect honest advice, transparent communication and clear next steps. Whether you're in-house or an agency, I speak your language and make SEO make sense.
“Bek consistently exceeded my expectations by providing valuable insights and suggestions to enhance the SEO of our website. Her deep understanding of SEO was evident in the way she optimised our content, resulting in improved rankings and increased organic traffic. Her dedication to achieving outstanding results was truly remarkable.”
— Yvette Litke (former Marketing Manager, Friendly Society Private Hospital)
Search engine optimisation for today and tomorrow.
SEO has always been about creating valuable, trustworthy information that helps people find answers. That principle still holds. It's the platforms and formats that are evolving.
With Google’s AI Mode and tools like ChatGPT and Gemini reshaping how people seek out information, your content needs to do more than rank. It needs to inform, build trust and be structured in a way that AI can understand and use.
I help you:
Leverage AI search opportunities and future-proof your content
Define the right topics, themes and angles for your niche
Optimise for featured snippets and AI Overviews
Create content that AI tools can understand, trust and surface.
Show up with the right information, in the right format, when your audience needs it.
Work with an experienced SEO Strategist who understands the big picture.
Let’s create an SEO strategy built for where search is heading that keeps you visible, credible and competitive.