SEO & AI search visibility for the new era of search.
Strategic SEO that moves the needle.
As your Search Sleuth, I help your brand stand out and stay visible across Google, AI Overviews, generative platforms and the fast changing spaces where your audiences search for answers.
My experience as an SEO Lead spans in house teams, established brands and award winning agencies. I know how to navigate complex websites, lead major migration projects and balance the needs of multiple stakeholders.
With a deep understanding of traditional SEO and AI search, I combine technical precision with strategic thinking, continuously researching and adapting to understand what ‘s changing and where your business can gain ground.
While I love hands-on implementation, SEO strategy is where I shine. I dig beneath the surface to uncover the technical issues, audience insights and competitive opportunities others miss. Then I turn those insights into clear strategies that align teams, guide action and support your business goals.
Show up in the right places with SEO and AI search.
The way people search has changed. They’re no longer just typing keywords into Google. They’re asking questions using voice search, scanning AI-generated summaries and turning to tools like ChatGPT for answers.
For established brands and large service businesses, maintaining visibility across this changing search landscape is increasingly complex. It requires more than rankings. Search engines and AI platforms need to understand who you are, what you offer and why your brand is a credible source.
A well executed SEO and AI search strategy shapes how your brand is found, understood and surfaced across traditional and AI powered search.
That includes visibility across:
Google Search (still essential)
Google AI Overviews and AI Mode
Featured snippets and other zero-click results
Generative platforms such as ChatGPT and Gemini
Forums such as Reddit, Whirlpool and Quora
Working with me you get clear, practical strategies that connect the dots across traditional and AI search, helping your brand stay visible where your audiences are looking for answers.
Why work with me?
An experienced SEO strategist who sees what others miss.
Hands-on strategy
You get senior-level thinking, not cookie-cutter SEO. I develop custom SEO and AI search (also known as AEO, AIO or GEO) strategies backed by data, your goals and an intrinsic understanding of how search is evolving.
Built for the future of search
I optimise for where your audience is today and where they’ll be tomorrow. From structured content and schema to AI-friendly copy and technical fixes, I build for long-term visibility across search and generative platforms.
Experienced Search Sleuth
With deep experience across global agencies and in-house teams, I’ve worked with clients across healthcare, NDIS, government, building, HR, investment and more.
Tools and thinking
But tools alone don’t get results—insight and application do. I translate data into clear actions that improve visibility and deliver measurable impact.
No fluff. No jargon.
Expect honest advice, transparent communication and clear next steps. Whether you're in-house or an agency, I speak your language and make SEO make sense.
“Bek consistently exceeded my expectations by providing valuable insights and suggestions to enhance the SEO of our website. Her deep understanding of SEO was evident in the way she optimised our content, resulting in improved rankings and increased organic traffic. Her dedication to achieving outstanding results was truly remarkable.”
— Yvette Litke (former Marketing Manager, Friendly Society Private Hospital)
Search engine optimisation for today and tomorrow.
SEO has always been about creating valuable, information that helps people find answers. That principle still holds. It's the platforms and formats that are evolving.
With Google’s AI Mode and tools like ChatGPT and Gemini reshaping how people seek out information, your content needs to do more than rank. It needs to inform, build trust and be structured in a way that AI can understand and use.
I help you:
Leverage AI search opportunities and future-proof your content
Define the right topics, themes and angles for your niche
Optimise for featured snippets and AI Overviews
Create content that AI tools can understand, trust and surface.
Show up with the right information, in the right format, when your audience needs it.
Work with an experienced SEO Strategist who understands the big picture.
Let’s create an SEO strategy built for where search is heading that keeps you visible, credible and competitive.