Strategic Copywriting for the age of AI search.

Strategic copywriting starts with intent:
What does your audience need to know?
Why are they looking for it?

Crafted to drive action.

Strategic copy is copy with a purpose. It speaks directly to the questions, pain points and interests of your ideal audience.

You don’t need more filler on your website. You need words with a job to do: answer questions, build trust, generate leads and survive the next Google update. 

Strategic copy is useful, expert-led, audience-focused copy that humans trust and algorithms rank.

Sure, anyone can pop prompts into an AI tool and generate an article.

But creating something that resonates with your audience and is found in the right places takes insight, experience and an understanding of search habits (which are changing fast!).

The strategic copywriting difference.

  • Starts with intent

    What your audience needs to know and what they’re trying to achieve.

  • Leads with expertise

    Built on accurate, trustworthy knowledge of the subject matter.

  • For humans and search.

    Written and structured so humans love it and AI/search engines can understand and surface it

  • Insight, then tools

    AI and tech enhance clarity and speed but insight and knowledge lead the way.

  • Beyond the fluff and fill

    Content is planned with purpose and built to support marketing and SEO goals, not just fill a calendar.

How I create copy that works harder.

I’m not just a copywriter. I’m an SEO and AI search strategist.

Strategist + writer.

Before I write a word, I consider why it’s needed, who it’s for and how it should perform. My approach combines an understanding of how search works, how people seek information and what drives action.

Bridging data and creativity.

I work in the space between storytelling and analytics. Research, audience insights and subject matter expertise combine to create messages that are relevant, engaging and worth reading.

Adaptability as a superpower.

From high-converting landing pages, to educational ebooks and thought leadership articles, I  shift seamlessly between formats and channels to deliver powerful content that performs where it matters.

Conversion science in action.

Every headline and call-to-action is built on insight, not assumption. I design and refine your messaging to drive action, from appointment bookings to downloads and sign-ups.

Brand consistency radar.

I instinctively recognise when tone or messaging is off-brand and bring it back into alignment with your voice, values and audience expectations.

“My business partner and I wrote a number of emails to automate into an email sequence and send out to clients and potential clients. We both like to think we write pretty well ... and we do.

We sent our work off to Bek to see if she could improve what we had done ... and WOW (just WOW) ... Bek took our work into a completely new stratosphere by consolidating some of our emails and making the themes/words flow much more concisely and with much more clarity and ease of understanding for our intended audience.

We could NEVER have taken it to the level Bek has.”

— Shane Hayes, Family Aged Care Advocates

Strategic copywriting services.

  • Content designed to convert, built on audience insight, SEO strategy and a deep understanding of how people read and make decisions online.

  • Copy crafted for humans and the evolving search landscape, structured for visibility in Google, AI Overviews, featured snippets and beyond.

  • Expert-led writing that communicates authority, depth and relevance, helping you lead conversations in your industry.

  • In-depth, high-value content that educates, builds trust and positions your brand as a go-to source of knowledge.

  • A strategic review of your existing content with recommendations and rewrites that improve clarity and performance.

  • Evergreen content planned and optimised to answer the right questions, build topical authority and deliver long-term results.

Want to get discovered in search and don’t know how? I can help.

With the right SEO-friendly copy, you’ll be making search engines, Google’s AI Overviews, ChatGPT and Gemini your business besties in no time.

As a wordsmith and SEO Search Sleuth, I create content that ranks higher and gets more views.

I have crafted high-performing copy for Watches of Switzerland, Henley, Plantation Homes, HungryHungry, the Museum of Australian Democracy, Leap in! NDIS plan management, Dazychain, Sunshine Coast Council, Rockcote, Southern Cross University, Friendly Society Private Hospital and Byron Writers Festival to name a few.

Sectors that trust my words.

I’ve delivered strategic copywriting for organisations across Australia and globally in sectors where accuracy, authority and results are essential. 

  • Healthcare, hospitals and allied health

  • Aged care and disability (including NDIS providers)

  • Legal, financial and professional services

  • Building, construction and property

  • Local government and community organisations

  • Education, training and universities

  • Cultural institutions, events and festivals

  • Technology and SaaS.