I’m an early riser. Not always by choice. Fortunately, there is something deeply personal and satisfying about embracing the dawn engrossed in my own thoughts, practising yoga or writing. Here you will find a collection of early morning musings, mostly valuable insights and marketing tips for businesses but these morning reflections could lead anywhere.
If you find making the time to write a blog challenging, perhaps try blogging before breakfast. I have one rule: a draft post must be completed before breakfast. That doesn’t mean skipping breakfast and labouring over my words until 11am, almost passing out due to low blood sugar. It means putting aside an hour, mapping out the topic, crafting a draft and then stopping for breakfast. After breakfast, I proofread, find an image and upload the post. It works for me!
Google My Business offers a valuable touchpoint for businesses to reach potential customers. This free listing gives business owners some control over how your business appears on both Google and Google Maps. Read on for my tips for optimising your Google My Business listing.
Read MoreBuilding a small business website can often be a long, drawn-out and expensive exercise. But it doesn’t need to be. In fact, a small website can be built in just seven days. Last week, I built a four-page website, complete with a blog, using SquareSpace.
Read MoreYour new website is now live and you are waiting for the leads or sales to roll in but…crickets. Or you can find it but it is way down on page five of Google. Play detective with by carrying out your own investigation with these five suggestions.
Read MoreHot on the heels of the recent name change from Google AdWords to Google Ads, Google has generously almost doubled the number of characters that can be included in text ads.
Read MoreIf you’re having a new business website built or are contemplating a new site, it’s a valuable investment of time to think about content in advance. This will ensure your site effectively conveys your brand and appeals to the customers who matter most.
Read MoreWant to know the latest content marketing strategies that can help your business? Today I'm sharing my top four take-aways from a seminar exploring the latest tactics and shifts in content marketing, for Australian and global audiences.
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