“Successful SEO is not about tricking Google. It is about partnering with google to provide the best search results for users.”
- Phil Frost
It requires a combination of technical and creative techniques related to the structure and content of a website, with the aim of improving the positioning of the page or site in the results that appear when people type in search queries.
In a practical sense, it’s about offering valuable and useful information and offering searchers the best possible experience when they land on your site or page. Other important elements of SEO include having an up-to-date Google My Business listing, visibility in online directories and online reviews.
The algorithm that Google uses to determine search results is complex, wide-ranging and constantly evolving meaning SEO should be treated as an ongoing practise rather than a set and forget exercise.
1. Attract more relevant traffic, leads and potential customers to your website
2. It’s cost effective and can be more successful than paid online advertising
3. Users trust search engine results: businesses further down in search results are less likely to get organic traffic
4. It is a science that works: invest in SEO and commit to a relevant content strategy … results will follow
5. For local businesses (such as trades and retail), optimising for local search is critical for reaching local customers online
6. Everyone is doing it – that includes your competitors. SEO is crucial to being competitive online
An Holistic SEO strategy incorporates a range of Technical and Content SEO techniques, applied over time. The primary intention of SEO is to provide the best possible user experience - a technically sound website that performs well, is mobile responsive and offers valuable information for users. Ultimately these techniques will help your website appear in search results.
More creative elements that are tailored for each client.
Undertake keyword research
Internal link structure and menus
Optimise meta information
Review and rewrite existing content
Optimise image file names
Technical enhancements often completed in partnership with a developer (on larger sites).
Is the website platform friendly to SEO techniques?
Ability to customise meta information
Check for duplicate content
Submit an XML sitemap
Identify crawl errors
For smaller sites, technical SEO carried out well is lasting investment. A monthly check should be carried out to identify issues and implement continuous optimisation.
An effective content SEO strategy incorporates all the information and images on a website. Best results are achieved from a dynamic, ongoing content plan that accurately represents what your business has to offer and offers relevant information for visitors.
Google loves fresh content which is why SEO specialists emphasise the importance of regular content updates through blog posts, case studies, testimonials or news.
Google Tools (Google Analytics and Google Search Console)
On page SEO for existing websites
Keyword and competitor research
SEO and content writing for new websites
SEO optimisation for existing websites
Local SEO and Google My Business
SEO tools including SEMrush, Moz, and Raven
Content calendars for regular news and blog posts
Our experienced team will conduct a comprehensive audit of your online presence and provide a report with recommendations for improvement.
We will then supply a quote for both the initial work and an ongoing monthly fee based on your business needs and budget.
Audit online presence, report on opportunities and improvements
Supply an SEO plan that suits your business and budget
Review our checklist of technical SEO and work with your developer or website platform to optimise where required
Set up Google Analytics (for reporting) and Google Search Console (for checking performance)
Competitor analysis to identify areas of differentiation and potential
Keyword research to find terms and phrases entered into search engines that are relevant to your business
URL mapping to improve the structure of a website and determining which pages should be optimised for keywords
Internal link building and opportunities for external or directory links
Review current content and optimise for organic search
Write customised page titles, meta titles and meta descriptions
Develop a content plan utilising keyword opportunities and supply content if required