COLLABORATIVE marketing that delivers results
Marketing effectively is critical to business success and is most impactful when marketing elements are integrated and tell a consistent brand story. Adopting a collaborative, project management approach to marketing provides structure, yet is flexible enough to respond to changes in the marketplace.
Marketing is an opportunity to get creative and experiment. We have the experience to offer guidance on the best bang for your buck when it comes to selecting where to invest your marketing dollar based on your business goals, market and customers.
Select from a range of marketing services to build a package that is right for your business (see below for full details):
Small Business Websites
A flexible plan of action is a critical aspect of marketing for any business, providing direction as well as encouraging accountability and commitment. An integrated marketing plan brings together all marketing initiatives to create a seamless customer experience.
Market and competitor research
Effective customer segmentation
Branding, messaging and language
Identify and recommend channels
Execution, including managing timelines and reporting
Inbound marketing involves attracting qualified leads - people who come to you! In a savvy, saturated market, inbound marketing truly puts the customer first. By understanding buyer motivations we create valuable information that attracts relevant customers. This strategy positions your business as a subject matter expert and aims to create an exceptional customer experience. Ongoing engagement with existing customers builds trust and brand champions.
Content marketing including newsletters and blogs
Search Engine Optimisation
Acquisition and retention strategies
Social media strategy (while social media strategy can be included in a broader marketing strategy, we don’t offer a social media posting service)
SMALL BUSINESS WEBSITES
Having a great website that is mobile responsive and user friendly is not only a fabulous sales tool, it is critical to getting your site found on Google. In partnership with pm3 art & design, we build professional SquareSpace websites for small businesses with the following features:
Mobile responsive based on SquareSpace templates
Content writing with content optimised for SEO
Set up Google Marketing Platform (including Google Analytics) and Google Search Console (if required)
Support and training
Bek is a SquareSpace Circle Member, a program designed for businesses that build and manage multiple websites. That means clients can access discounts of up to 20% for the first year of a SquareSpace annual plan, longer build time for free trial sites and priority attention from the SquareSpace customer care team.
Email marketing is a cost-effective way of building a brand by turning people who engage with your business into customers and converting customers to fans. More than a sales tool, email marketing offers an opportunity to position you as a subject matter expert by sharing knowledge and information that matters to your customers. We can take care of your email marketing including:
Email marketing plans
Setting up Mailchimp templates
Preparing and sending regular newsletters
Reporting and refining
Google Ads (pay-per-click)
Google Ads are an excellent way to support other digital marketing efforts and particularly useful for capitalising on opportunities (such as a popular television show featuring a relevant product or service), product launches and seasonal services. An effective Google Ads campaign, also known as a pay-per-click (or PPC), requires clear audience definition, compelling content and ongoing analysis and refinement.
Connecting Google Analytics to your website is an ideal way to track the effectiveness of digital marketing campaigns and measure Return On Investment. We can undertake initial set-up, monitor progress towards your goals and provide suggestions for improvement.
We’ll implement a regular monthly reporting schedule so nothing gets missed and provide valuable insights so that the information you receive is relevant to your business objectives.
Bek holds a formal Google Analytics Individual Certification.