Tony Thorogood Rockcote
In almost five years as the Marketing Strategist at Rockcote, Bek set new benchmarks for brand consistency, integrated marketing, digital marketing strategy and corporate communications.
Bek’s diligent approach to market research and understanding of consumer decision-making resulted in more clearly defined and differentiated marketing strategies for each of Rockcote’s product ranges. Her intuitive approach to marketing the Natural Materials range using stunning photography, evocative text and developing a community of like-minded people created a distinctive sub-brand with a strong community of advocates.
As the Founding Editor of The Natural Artisan magazine, Bek project managed content, design and audience development for a quarterly corporate magazine with her usual conscientious commitment. A gifted writer, the magazine showcased Bek’s ability to celebrate the work of artisans and makers through evocative storytelling as well as her talent for simplifying complex technical information.
Bek’s work on the Rockcote website, focusing on the technical aspects of Search Engine Optimisation, crafting engaging content and building a resource library of useful information has positioned the site as a valuable tool for lead generation, information provision and sales. By using her in-depth understanding of SEO, Bek was able to deliver exceptional organic search results for relevant keywords in a highly competitive industry.
- Tony Thorogood, Natural Materials Manager, Rockcote
Dave Ogle, Rockcote
“Bek has been working with us to craft strategic content for the Living Smart program over the past 10 months, which includes extensive story writing and content coordination across key engagement areas and campaigns. A consummate professional, Bek prides herself on achieving the best possible outcomes, is highly adaptable and an absolute pleasure to work with.”
Sharon Stott - Strategy Policy Officer, Sustainability Team, Sunshine Coast Council
Wayne Pobje Goodwin Chivas & Co
“Working closely with Bek for 4 years taught me much about the high levels of value that can be achieved when you have someone that lives and breathes true marketing. Bek will always seek first to understand the situation and all its elements through poignant questions and careful listening (a skill learnt through her many years as a successful journalist). Projects are always delivered to a very high level through detailed project planning and an ability to manage and communicate well with designers, developers, printers, event venues and all suppliers.
Bek also pursued in-depth study of Search Engine Optimisation with leading industry specialists, along with a Google Analytics Partner Certification. With meticulous analysis of results and relentless refinements, significant improvements in website visitation and lead generation were seen in a short space of time.
Finally, Bek is a gifted writer, saving us from the waffle, and cutting cleanly to the point with well crafted, simple content.”
- Dave Ogle, Rockcote
"Bek has been assisting with website management and a monthly newsletter to our clients for over seven years. Bek has a ‘can do’ attitude towards any project and always goes out of her way to help. It’s been a terrific experience working with her and the finished product is consistently far superior than expected.”
- Wayne Pobje, Goodwin Chivas & Co Accounting & Financial Planning